IMVICA gives authors a step-by-step marketing system to help you launch well, keep promoting consistently and turn your book into a platform for greater visibility, authority and opportunity.
Plan what you want to do. See how the pieces fit together. Create the assets and content you need, keep track of what is happening and come back to everything whenever you are ready for the next step.
Your book may have taken months or years to create. Let's make sure people keep discovering it.
Coming soon. Join the waitlist for first access and our one-time-only Founding Member offer.
A launch gives you something to talk about.
The ideas inside your book can become content.
Your expertise can lead to podcast interviews, speaking opportunities, media coverage, collaborations and conversations with people who may never have discovered you otherwise.
IMVICA helps you map all of that out and turn it into manageable marketing activity.
You can see what needs doing before launch, what matters during your campaign and where to focus once the initial excitement has settled.
Then you keep building.
Perhaps it has been sitting on Amazon for a while and you know there is far more you could be doing with it. IMVICA meets you at the stage you are at and helps you choose what to work on next.
You might decide to:
Choose your focus and start working through it.
There can be a lot happening around publication, especially when you are trying to coordinate content, emails, reviews, Amazon activity, events, outreach and everything else happening in your normal life.
IMVICA helps you lay out your launch so you can see what is coming. Work backwards from your publication date, organise your priorities and follow the steps in an order that makes sense.
Your launch plan can bring together things such as:
You can keep coming back to the plan as your launch develops, without having to remember where you got to.
Evergreen promotion gives you the chance to introduce your book to new people long after launch. IMVICA helps you build ongoing campaigns around your book so you have reasons to talk about it throughout the year.
That could include tying your content into relevant dates, current conversations, business activity, events, speaking engagements, anniversaries or themes from the book.
You can develop different angles, save ideas for later and build up a bank of marketing material rather than relying on another round of "buy my book" posts.
Stories. Opinions. Frameworks. Questions. Lessons. Examples.
Research. Useful snippets. Moments that changed your thinking. IMVICA helps you pull those ideas out and use them in different ways.
A single chapter could give you:
You can save what you create and keep building your library over time. When you sit down to market your book, you have somewhere useful to begin.
IMVICA guides you through the messaging that sits around your book and author profile. Develop and store things such as:
Once you have them, they stay in your workspace ready to use, adapt and improve.
Podcasts, press, events, speaking and collaborations can help your ideas travel far beyond your existing audience. Use IMVICA to plan your outreach and keep track of what happens next.
Save potential opportunities. Record who you contacted. Keep notes. Create tailored pitches. Set follow-up reminders.
See which conversations are moving forwards and which ones you might want to return to later.
Over time, you create your own useful network around your book and your expertise.
Lovely.
Now you need to find all of it.
IMVICA gives those frequently requested assets a permanent home. Build and store your:
As IMVICA develops, you'll also be able to bring those elements together into polished media assets you can download or share.
Opportunity arrives. You are ready.
IMVICA lets you move between the wider picture and the next useful action.
See your campaign when you want to plan ahead. Focus on this week's tasks when you want to get moving. Save something halfway through if life interrupts. Set yourself a reminder and return when the timing is better.
The aim is to make consistent book marketing feel possible alongside everything else you do.
More people have read it.
You have a growing bank of reviews.
You have talked about its ideas on podcasts.
Some of those conversations have led to new introductions. Your content has helped people understand your expertise.
Perhaps a speaking invitation has landed. Perhaps someone discovered your business through the book. Perhaps an opportunity has appeared that you cannot see from where you are today.
IMVICA helps you keep creating the activity that makes those moments more likely.
IMVICA for Authors is launching soon.
Join the waitlist and you'll be among the first invited inside, with access to our special one-time-only Founding Member offer.
Your book is already written.
Now let's help it travel.
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